The Packers have concerns about their revenue. But not enough to do what nearly every other NFL franchise has done — sell the naming rights to the stadium where they play.

At the 2026 shareholders meeting, Packers CEO and president Ed Policy was clear and unequivocal: “We are not selling the naming rights to Lambeau Field,” via Rob Demovsky of ESPN. (It’s not currently known whether he prefaced his remarks by saying, “Read my lips.”)

Advertisement

Policy has mentioned, on multiple occasions, the challenges presented to a team that is publicly owned when competing with the 31 privately-owned clubs that can sell minority shares for significant money.

There are ways to counter that. For now, Policy has said that more “major events” will be hosted at Lambeau Field.

Other options include raising ticket prices and/or implementing Personal Seat Licenses. Yes, that would increase the costs of attending games. But with a waiting list that supposedly extends into the next century, why not take advantage of the basic realities of supply and demand?

As it relates to any demand for the ability to slap a corporate moniker on Lambeau Field, the supply will remain zero. If, however, Policy’s concerns come to fruition, that position could be revisited.

Advertisement

Until then, only the Packers and Bears will be the NFL teams that play in stadiums that don’t have a naming-rights deal. And when the Bears move into a new venue, the Packers likely will be the literal cheese that stands alone.