Kincaid has become such a big part of the offense that the head coach had to take the blame for his tight end having just one catch last week.
“I got to be better,” Joe Brady said, via Athlon Sports. “There’s no reason Dalton Kincaid should have two targets, especially with the flow of the game and how that goes. I got to find a way to get the ball in his hands and do a better job of that.”
That usually means a big game is coming. The Rams have been very good against tight ends so far this season, but Kincaid has to be involved. He had 130 and 95 yards in the first two games of the season, then just 45 yards since then. The Bills have some injury issues at receiver, with Joshua Palmer out and D.J. Moore questionable. Kincaid is probably the No. 1 receiving option in the offense (though Moore has looked good when healthy), and Josh Allen is likely to look his way often on Monday night.
Read more from our Bills-Rams MNF preview.
