Former world No. 1s Andy and Jamie Murray are launching a new YouTube channel, The Set, on June 26. The digital-first venture kicks off tomorrow with a debut episode featuring creator KSI: “Can We Turn KSI into a Pro Tennis Player?”
Produced by Prodigy Studios alongside IMG Tennis, the channel aims to fill a gap for athlete-led tennis content.
The Set promises behind-the-scenes tournament access, technical master classes, data deep dives, lifestyle road trips, as well as access to official footage from ATP Media, the LTA, and The All England Lawn Tennis Club to review historic moments.
Wimbledon broadcast partners, including BBC Sport, will have rights to air the channel’s digital content during the tournament.
“I’ve thought for a long time that there is space in tennis for something similar [to Bryson DeChambeau’s content],” two-time Wimbledon champion Andy Murray said. “I’m excited to share that side of the sport… as well as the light-hearted stuff.”