Shoppers are buying cheaper items and families are ditching restaurants to eat at home. The threat of higher inflation – and higher interest rates – has consumers increasingly going without non-essentials. Does a gym membership fall into that category? Not according to Simon Thompson.

He would say that. Thompson is the managing director of Anytime Fitness, one of the country’s largest operators of gyms. But consumer sentiment data appears to back him up, showing that while holidays and even visits to the doctor were on the chopping block, fitness remained resilient.

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