Fresh off the (boot) heels of Stagecoach 2026, the “cowgirl core” vibes are still riding high thanks to Owala’s new Western collection, which sees the brand’s cult-favorite Owala FreeSip Water Bottle get a rodeo-inspired makeover.
Available to shop now and exclusively at Target, Owala’s Western collection is the latest drop in a long line of special-edition launches from the beloved drinkware brand. This time, its favorite reusable water bottles are reimagined in wild new designs that range from cow print to boot spurs and even a Painted Canyon colorway that’s inspired by the shades of the desert.
Perfect for the cowboy-obsessed kiddo or anyone gearing up for a summer chock-full of country concerts, these popular water bottles are sure to be this season’s must-have accessory. Shop a few of our favorite new special edition FreeSip water bottles below and find your new favorite comfort water bottle for summer 2026.
Shop Owala FreeSip water bottles at Target
The Owala FreeSip Water Bottle is a fan-favorite due to its innovative lid design that allows you to drink through a built-in straw or directly from the spout. Made from stainless steel with double-wall insulation, it keeps beverages cold for up to 24 hours and hot for up to 12 hours. The Owala bottle is leak-proof, easy to clean, ergonomically designed to fit most cup holders and comes in rotating, stylish designs—including a new Western-themed collection.
Through this limited-time Western Owala water bottle collection, you can shop Owala drinkware in Target-exclusive colorways that are designed with all things Western in mind, including a cow print, a pink desert hue, a Midnight Rodeo theme and more.
No, you do not have to be a Target Circle member, as most of Target’s promotions, deals, including clearance deals and seasonal sales are open to all shoppers. However, we do recommend signing up for a Target Circle membership because it gives you even more opportunities to save on the retailer’s top products and exclusive access to members-only offers.
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