A University of Cambridge study has been thrust into the debate around gambling advertising in Ireland amid wider concerns about the industry’s societal impact in the country.

Ireland is in the midst of a phase of re-regulation, with the Gambling Regulatory Authority of Ireland (GRAI) taking charge of the country’s betting market under the remit of the 2024 Gambling Regulation Act.

Much like the Gambling Act review on the other side of the Irish Sea, the re-regulation of Ireland’s betting market left some advocates for gambling reform, like the Labour Party, still chasing major changes to advertising regulation.

According to the University of Cambridge, which conducted joint research with Munster Technological University (MTU) in Cork, gambling advertising in Ireland disproportionately impacts young men.